Experiential education. Interactive/Intensive course of European brand management (brandY) is an Erasmus+ project with the main objective to design, implement and test an innovative experiential learning instrument to train management (more specifically marketing) students for their better employability. Team spirit, professionalism, the exchange of experience between the 11 partners involved in this endeavor provide the project with an interdisciplinary working framework reuniting professors with expertise in various fields, researchers, students and experts in international marketing, brand management, new technologies and gamificication. The result of the project will be the experiential based,interactive IP study module from the area of international brand management. It will use the game based scenario to increasing the effectiveness of teaching and involvement of the students. It will be available on internet platform together with the support. The teaching module BrandY will strongly impact the teaching the brand management strategies giving the students and teachers possibility to improve the skills needed on the job market.
The specific goals of the project are:
• To introduce the concept of game based experiential teaching as a way to increase the competences of the students and for a better employability • To improve the academics’ teaching skills and competences in marketing
• To increase the knowledge of the students in areaof international brand management but also intercultural management • To invite the SMEs to be part of university programme development
• To increase mobility of the students from the partner universities, both during the project but also due to dissemination the project outputs.
• To enlarge the international cooperation among the partner universities.