Certificate Verification
This page serves as an official verification of participation in the DUKENET Marketing Simulation Game, hosted at CEU Valencia from May 5 to May 9, 2025.
Over the course of five intensive days, students from multiple European universities collaborated in international teams to participate in a realistic, simulation-based marketing project using the Markstrat software. This program is part of the DUKENET international university network and was conducted in English.
About the Simulation
The DUKENET Marketing Simulation Game is a high-intensity, full-time program where students manage a virtual company in a dynamic, competitive market. Working in international teams, participants make strategic business decisions over multiple periods and respond to changing market conditions in real time. The simulation is built on the renowned Markstrat platform, which is widely used in business education for its realism and depth.
Learning Outcomes and Competencies Acquired
Students acquire a comprehensive set of marketing, analytical, and interpersonal skills through active participation. The following list ranks the most relevant competencies developed during the simulation:
Core Competencies
- Strategic Marketing Decision-Making: Developing and adjusting long-term marketing strategies based on market data and competitor behavior.
- Market and Customer Segmentation: Identifying, analyzing, and targeting market segments to maximize performance.
- Product Lifecycle and Portfolio Management: Managing a product portfolio across different market phases.
- Positioning and Branding: Creating value through brand positioning strategies and perceptual mapping.
- Budget Allocation and Marketing Mix Optimization: Making trade-offs in pricing, advertising, R&D, and sales force decisions.
Analytical and Technical Skills
- Quantitative Analysis and Data Interpretation: Understanding and using market research reports to inform decisions.
- Forecasting and Scenario Planning: Estimating the impact of strategic decisions in uncertain environments.
- Use of Business Simulation Software: Navigating complex software interfaces and interpreting simulation feedback.
Soft Skills and Collaborative Competencies
- Cross-Cultural Teamwork: Collaborating with international peers, often under time pressure and with diverse working styles.
- Project Management and Time Management: Managing workload in an intensive, deadline-driven setting.
- Leadership and Communication: Presenting ideas persuasively, giving and receiving feedback, and making joint decisions.
Practical Relevance
While the simulation is a controlled educational environment, it mirrors many challenges found in real-world marketing strategy and business decision-making. Participants gain experience in analyzing competitive dynamics, responding to market shifts, and aligning team efforts toward strategic goals—key abilities for any aspiring marketing professional.
Language of Instruction
The entire program was conducted in English and involved intercultural, interdisciplinary teamwork.
Verification of Participation
Participants who link to this page from their LinkedIn profiles or CVs may be verified as having taken part in the DUKENET Marketing Simulation Game at CEU Valencia in May 2025. The program was conducted by faculty members from participating DUKENET institutions.