Our Dukenet Winter Marketing Simulation 2020 was held at Howest Brugge (Belgium) from 26th to 31st January. 50 students and 10 lecturers representing 7 countries participated in that friendly event, perfectly organized by Lieven Theys, international coordinator of the Belgian school. Aside the intensive work, participants had also the opportunity to visit the beautiful Unesco World Heritage City.
The Annual Conference of the network held at the University of Economics in Katowice, Poland, June 18-19, 2019.
The members discussed about the last year’s projects and developed the new activities for 2019-2020.
Stéphane Ganassali has become the new President of the network and Francisco Suay Pérez the new vice-president.
International Scientific Conference on Enhancing Consumer Awareness – Prospects for Advancing Consumer Rights Protection on Traditional and Digital Markets on June 16, 2019.
Draft program of conference, venue, recommended hotels, registration link and all other information you will find on website of conference.
See link below
The main objective of the project is to enhance the quality of innovative higher education on consumer awareness. It will be done through detailed objectives which include: creation and implementation of the innovation and interactive open educational module (e-learning platform), development of a model for academic innovative teaching and finally creation an open space of integration and exchange of good practice between Universities from EU. Indirect objective concern increase of European consumers market awareness.
Home page: https://consume-aware.eu/
20th Anniversary of Dukekent – International Conference
Organiser: Howest University College West Flanders, Belgium
Spring Markstrat 2019 was held in Valencia 5th of May – 11th of May.
Thank you for the participants.
Winter Markstrat 2019 was held in Seinäjoki 25th of January – 2nd of February. There were participants from 7 member universities, in total 64 participants.
Thank you for the participants.
The host team of the University of Bucharest was led by Magdalena Platis-Iordache, Diana Ioniţă and Răzvan Papuc. 93 students and 20 teachers from the United Kingdom (England and Scotland), Hungary, Spain, Poland, France, Italy, the Nederlands, Finland, Belgium, Germany and Romania participated in this edition which took place on February 12-16, 2018.
Design of Consumer Awareness Game (CAGe)
Organiser: University of Economics in Katowice, Poland
Date: April 23-29, 2017
Innovation Week 2017
The Dukenet Annual Conference will take place at Seinäjoki University of Applied Sciences on 8-9 June 2017.
The Dukenet Spring Markstrat, was held in Annecy from 23rd to 27th April 2017. Dukenet students were mixed with EMBS students. The organising team was led by Stephane Ganassali, at the Université Savoie Mont-Blanc (France).
The Dukenet Winter Marketing Simulation (Markstrat) was held at BGE Budapest Business School on January 2017.
The local organising team was led by Judit Papp.
Spring Markstrat, Valencia 2016
Organiser: Universidad CEU Cardenal Herrera, Spain. Team led by Paco Suay.
Winter Markstrat, 2016
Organiser: Uninversity of West Scotland, The United Kingdom
“InterNET advanced promotional tools application for increasing AWAREness of social exclusions movement”
One of the challenges emerging at European level is to enhance the quality and reinforce the dimension of higher education by encouraging transnational co-operation between higher education institutions, promoting mobility of students and higher education teaching staff, improving transparency and academic recognition of studies and qualifications throughout the Union.
The Intensive Programme (IP) is a short programme of study which brings students and teaching staff from different participating countries together with non academic experts, in any field of study.
The project partners of the Intensive Programme Internet advanced promotional tools aplication for increasing awarness of social exclusions movement have come together in the shared desire to provide awareness among participants about existing social problems, which are social exlusions and provide the marketing tools to facilitate the problem.
The second edition of NetAware Intensive Programme focused on sexual bias exclusion and financial exclusion.
The main aim of this project is to prove that the innovative solutions from among Information and Communications Technology (ICT) could be used in order to increase social awareness and struggle with diverse social exclusions.
The IP focuses on:
In the NetAware Intensive Programme took part 66 students and 22 professors from 11 countries.
Venue:
University of Economics in Katowice, Poland
The importance of entrepreneurs is significant for the economic development of European economies. Entrepreneurs have the chance to differentiate themselves from established competitors in the market with the help of dialogue communication. The new digital communication services in the field of social media provide the entrepreneurs with excellent possibilities to address their clients regardless of limited resources and cultural boundaries.
Entrepreneurs’ adaption of modern communication technologies and innovative customer relationship maintaining technologies opens a broad range of research opportunities. Entrepreneurs are often innovators in their domain, but insufficiently trained in establishing and maintaining customer dialogues. Moreover, their levels of customer relationship management differ and they are often not familiar with the use of modern technologies in support of these processes. One practical aim of MARCIEE is to strengthen the innovativeness of European entrepreneurs and to professionalize their intercultural communication and marketing activities in order to establish competitive advantages over non-European entrepreneurs. The international cooperation of doctoral students, post-docs and other interested researchers makes it not only possible for them to have access to data from different European nations, but also to learn how to cope with intercultural challenges. These concern the contents of research activities (e.g. equivalence of scales in intercultural comparisons) and the differing research traditions, processes and theoretical explanations across cultures.
More information about Marciee is available here: https://www.uni-kassel.de/fb07/institute/ibwl/personen-fachgebiete/wagner-prof-dr/marciee.html
