Research papers and publications

Dukenet Network > Research papers and publications

Educational resources

Understanding brand management

Understanding brand management: e-book

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Mindfulness Communication Across Cultures and Leadership Across Cultures

Mindfulness Communication Across Cultures and Leadership Across Cultures: e-book

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Echoing the golden legends: storytelling archetypes and their impact on brand perceived value

S. Ganssali, J. Matysiewicz (2019) Echoing the golden legends: storytelling archetypes and their impact on brand perceived value, Journal of Marketing Management, Volume 37, 2021 – Issue 5-6

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