Discover BrandY – the innovative outcome of the Erasmus Plus Strategic Partnership project (2020-2023), focused on Experiential Education in European brand management. BrandY is not just a game; it’s a journey into the world of international branding, tailored specifically for marketing students.
Engage, Learn, Excel: At the heart of BrandY lies an interactive, game-based scenario, designed to enhance learning effectiveness and student engagement. This immersive module provides a hands-on experience in European brand management, paving the way for enhanced employability in the dynamic field of marketing.
Comprehensive Learning Tool: BrandY goes beyond traditional education methods. It’s an experiential teaching module that brings theories to life. Accompanied by supportive materials, it offers a complete educational package for those aspiring to excel in international brand management.
Experience Real-World Branding: Through BrandY, students step into the shoes of brand managers, making decisions, facing challenges, and learning in a simulated, yet realistic environment. It’s interactive, intensive, and incredibly effective.