Simulation game brandY, Intensive Programm at Howest University

In August 2023, we completed the Erasmus+ strategic partnership program “Experiential education. Interactive/Intensive course of European brand management (brandY)” in the framework of which we created an online game on international brand management.

Last week, from November 27 to December 1, 2023, we played the game at Howest Brugge with more than 40 students from many different countries. Participating universities were the University of Economics in Katowice (Poland), Université Savoie Mont Blanc (France), Universidad CEU Cardenal Herrera (Spain), and HOWEST University of Applied Sciences (Belgium). Check our website https://brandygame.eu/ for more info about the project, the partners, and the game.